| عنوان فارسی مقاله: | سهم CRM ها در توانایی تقسیم بازار: مطالعه موردی گروهVIPs |
| عنوان انگلیسی مقاله: | The contribution of CRMs to the ability of market segmentation: The case of the VIPS group |
چکیده
1 مقدمه
2- جارجوب نظری
2-1 کاربرد، مصرف و تقسیم بازار
2 طرح پژوهش: تحلیل و توسعه قابلیت های دینامیک با استفاده از CRM
3 نمونه مورد بررسی: VIPS و اجرای CRM
4 4-1 سازمان
5 4-2 روش بررسی نمونه مورد نظر
6 4-3 نمونه مورد بررسی
7 نتایج
کلمات کلیدی :
CRM practices and resources for the development of customer ...oro.open.ac.uk/12542/It describes the strategic and technological dimensions of CRM and how its adoption supports the development of a learning and customer-focused organization, with special emphasis on multinational corporations. CRM ... The Contribution of CRMs to the Ability of Market Segmentation: The Case of the VIPS Group.Cristina Gallego Gómez - Citas de Google Académicoscholar.google.es/citations?user=IfyP01AAAAAJ&hl=esTranslate this pageThe contribution of CRMs to the ability of market segmentation: the case of the VIPs group. CP Heredero, CG Gómez. Procedia Technology 16, 355-364, 2014. 1, 2014. GESTION DE LAS RELACIONES CON EL CLIENTE (CRM) Y BIG DATA: UNA APROXIMACIÓN CONCEPTUAL Y SU INFLUENCIA SOBRE EL VALOR DE ...[PDF]integration of machine learning techniques to evaluate dynamic ... - arXivhttps://arxiv.org/pdf/1702.02215by C Dullaghan - 2017 - Related articlesmarketing strategies. Furthermore, data mining techniques can be used in the process of customer segmentation. The purpose of this paper is to provide a detailed analysis of the ... The ability of mobile customers to keep their ... The primary contribution of this paper is churn prediction improvement through the process of.