عنوان فارسی مقاله: | تبلیغ و آگهی تجاری، وفاداری به علامت تجاری و قیمت گذاری |
عنوان انگلیسی مقاله: |
Advertising, brand loyalty and pricing |
چکیده
1- مقدمه
2- مدل
مرحله قیمت گذاری
4-گزینه های هزینه تبلیغ آگهی
5-بحث و تبادل نظر
6-نتایج
3- ضمیمه A
کلمات کلیدی :
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