عنوان فارسی مقاله: |
ایجاد وجهه شرکتی از طریق برنامه های بازاریابی اجتماعی |
عنوان انگلیسی مقاله: |
Building corporate image through societal marketing programs |
چکیده
مقدمه
مرور بر ادبیات
مدل مقدماتی
مرحله 1 (تحقیقات اکتشافی)
مرحله 2 ( تحقیقات توصیفی)
نتایج
بحث و نتایج
مفاهیم مدیریتی
محدودیت ها و تحقیقات آتی
کلمات کلیدی :
Societal marketing concept and spirituality in the workplace theory ...www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512011000100007by AF Vasconcelos - 2011 - Cited by 6 - Related articlesKotler (1997), in turn, refined the societal marketing concept (SMC, KOTLER, 1972) by ...... L. "Building corporate image through societal marketing programs".[PDF]survey the effects of societal marketing on building ... - SAUSSUREAsaussurea.org/wp-content/uploads/2015/06/Sauss-March-13-2015.pdfby MH Beni - Related articlespresent study is to analyze the influence of societal marketing programs on the ... customers of Iran Khodro in Khouzestan and the data is collected through field ...[PDF]Building Brand Equity Through Corporate Societal Marketingciteseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.458.4684&rep=rep1...by S Hoeffler - Cited by 830 - Related articlesMarketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the authors describe six means by which ...