عنوان فارسی مقاله: | رابطه بین برند سازی داخلی و رفتار شهروندی سازمانی: نقش واسطه ای تناسب فرد- سازمان |
عنوان انگلیسی مقاله: | The Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-Organization Fit |
چکیده
1.مقدمه
2. پیشینه تحقیق
2.1 برند سازی داخلی
2.2 رفتار شهروندی سازمانی
2.3. تناسب فرد- سازمان
2.3.1 رابطه بین برندسازی داخلی و تناسب فرد- سازمان
2.3.2. رابطه بین تناسب فرد- سازمان و رفتار شهروندی سازمانی
3. روش تحقیق
3.1هدف پژوهش
4. تجزیه و تحلیل داده ها و یافته ها
4.1 پروفایل پاسخ دهندگان
5. نتیجه گیری
کلمات کلیدی :
[PDF]From internal brand management to organizational citizenship ... iranarze.ir/wp-content/uploads/2017/07/7176-English-IranArze.pdf This paper examines the links between internal brand management, organizational identification, work engagement, and organizational citizenship behaviours ... Internal Branding, Brand Citizenship Behavior and ... - CSCanada www.cscanada.net/index.php/ibm/article/download/8809/pdf.8809 by BA Nouri - 2016 - Cited by 1 - Related articles of the organization's brand. The aim of this study is to identify the relationship between internal branding, brand citizenship behavior and customer satisfaction. [PDF]The Effect of Internal Marketing on Organizational Citizenship ... citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.689.7874&rep=rep1... by M Alshurideh - 2015 - Cited by 7 - Related articles Jan 26, 2015 - Abstract. A tremendous shifting of businesses at the present time forced organizations to live in a dynamic, ambiguous, and changeable ... [PDF]relationship between internal branding practices, brand commitment ... etd.uum.edu.my/3366/3/HASNIZAM_SHAARI.pdf by S Hasnizam - 2012 - Cited by 1 - Related articles employees' behavior toward the organization's brand. The dearth of research in ... Keywords: Brand citizenship behavior, internal branding, employee branding,. Study of the Effect of Internal Brand Management on Brand Citizenship docsdrive.com/pdfs/medwelljournals/ibm/2016/4200-4208.pdf by A Ghenaatgar - 2016 - Related articles Key words: Internal brand management, brand citizenship behavior, brand commitment, employee ... antecedents of Organizational Citizenship Behavior (OCB).