| عنوان فارسی مقاله: | بسط برند خرده فروشی در محصولات غیر سنتی/ قراردادی |
| عنوان انگلیسی مقاله: | Extending the Retail Brand to Non-traditional Products |
چکیده
مقدمه
مدل مفهومی و فرضیههای پژوهش
روششناسی
نتایج/یافتههای پژوهش
نتیجهگیری، محدودیتها و پژوهشهای آتی
کلمات کلیدی :
Brand extension - Wikipedia https://en.wikipedia.org/wiki/Brand_extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a ... Product line extension - Wikipedia https://en.wikipedia.org/wiki/Product_line_extension A product line extension is the use of an established product brand name for a new item in the ... The company may notice strong growth opportunities as mass retailers such as Wal-Mart, Best Buy, and others attract a ... Brands extending their product lines upward successfully can benefit through the increasing amount of ... Extending Your Brand's Reach with a Product Extension - Baker ... https://bakermarketingservices.com/.../extending-your-brands-reach-with-a-product-e... Aug 3, 2015 - Extending Your Brand's Reach with a Product Extension ... reason to extend your product line is to grab more shelf space at retail level. Talk to ... Brand Management - How To Successfully Extend Your Brand ... www.marketingprofs.com/3/edelman1.asp Jul 8, 2003 - Brand Management - nderstanding the way consumers evaluate whether or ... in the areas of retail marketing and strategic marketing planning.