| عنوان فارسی مقاله: | اعتبار سنجی متقابل ارزش ویژه برند مبتنی بر مصرف کننده (CBBE) با برچسب خصوصی در کشور اسپانیا |
| عنوان انگلیسی مقاله: | A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain |
چکیده
مقدمه
ادبیات تحقیق
روششناسی پژوهش
یافتهها
مدل اندازهگیری
مدل ساختاری
بحث و استدلال
کلمات کلیدی :
EconPapers: A cross validation of Consumer-Based Brand Equity ... econpapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:9:p:3740-3747 by S Çifci - 2016 - Cited by 8 - Related articles Jun 12, 2016 - By Sertaç Çifci, Yuksel Ekinci, Georgina Whyatt, Arnold Japutra, Sebastian Molinillo and Haytham Siala; Abstract: The Consumer-Based Brand ... [PDF]A Cross Validation of Consumer-Based Brand Equity (CBBE) with ... iranarze.ir/wp-content/uploads/2017/07/7259-English-IranArze.pdf Abstract In recent years a number of Consumer-Based Brand Equity (CBBE) models and measurement scales have been introduced in the branding literature. A cross‐national validation of the consumer‐based brand equity scale ... www.emeraldinsight.com/doi/pdf/10.1108/10610420810904121 by I Buil - 2008 - Cited by 201 - Related articles This study seeks to investigate the measurement invariance of the consumer‐based brand equity scale across two samples of UK and Spanish consumers. A Cross Validation of Consumer-Based Brand Equity Models: Driving ... https://pure.roehampton.ac.uk/.../a-cross-validation-of-consumerbased-brand-equity-... A Cross Validation of Consumer-Based Brand Equity Models: Driving Customer Equity in Retail Brands. Research output: Contribution to journal › Article. Cifci, Sertaç, et al. “A Cross Validation of Consumer-Based Brand ... www.sciepub.com/reference/205832 “A Cross Validation of Consumer-Based Brand Equity Models: Driving Customer Equity in Retail Brands.” Journal of Business Research, vol. 69, no. 9, 2016, pp.