| عنوان فارسی مقاله: | تعیین ارتباط بین استراتژی آمیخته بازاریابی و محرک های عملکرد صادراتی در بازار های خارجی: یک مورد کاربردی در صنعت پوشاک ترکیه |
| عنوان انگلیسی مقاله: | The Determinants of Relationship Between Marketing Mix Strategy and Drivers of Export Performance in Foreign Markets: An Application on Turkish Clothing Industry |
چکیده
مقدمه
بررسی گزارش
درک و توسعه فرضیه ها
ویژگی های شرکت
ویژگی های محیطی
تعهد بین المللی
تجربه بین المللی
استراتژی انطباق و تمایز
عملکرد صادراتی
طراحی و تجزیه و تحلیل تحقیق
نمونه و جمع آوری داده
اندازه گیری ها و مدل
تجزیه و تحلیل و نتایج
نتایج و محدودیت ها
کلمات کلیدی :
Market-Driving Behavior in Emerging Firms: A Study on Market-Driving ...https://books.google.com/books?isbn=3834984922Jesko-Philipp Neuenburg - 2010 - Business & EconomicsA Study on Market-Driving Behavior, its Moderators and Performance Implications ... that order of entry moderates the relationship between marketing mix and market ... A third factor has been termed “strategic maneuvering”408 by Cusumano, ...The Marketing Mix Strategy in Influence to the Competitive Advantageieomsociety.org/ieom2014/pdfs/176.pdfby E Chumaidiyah - Related articlesMarketing strategy carried out by consolidation between elements of marketing mix to form ... the above show strength relationship between marketing mix and competitive ..... Defining customer value as the driver of competitive advantage.Revolution in Marketing: Market Driving Changes: Proceedings of the ...https://books.google.com/books?isbn=3319117610Harlan E. Spotts - 2014 - Business & EconomicsEstablishing the link between segmentation decisions and effective strategy ... across a range of countries that may be served with a common marketing mix.