عنوان فارسی مقاله: | فروپاشی عمودی محصول و ظهور بازار برای برندها |
عنوان انگلیسی مقاله: | Vertical disintegration of production and the rise of market for brands |
چکیده
مقدمه
2. فروپاشی زنجیره ارزش به عنوان محرک افزایش معاملات برند
3. تجزیه و تحلیل تجربی
1.3. داده
2.3. متغیرها
4. نتیجه گیری: بازار برای برندها و فرصت های کارآفرینی
کلمات کلیدی :
The Rise of the Smaller Brand - Bord Bia www.bordbia.ie › Industry › Manufacturers › Insight and Research Aug 19, 2016 - Grace Binchy, Consumer & Market Insights, Bord Bia - Irish Food Board ... production processes, bigger companies and brands are having to ... 'We're at the onset of an industrial revolution': The rise of robotics in ... https://digiday.com/marketing/onset-industrial-revolution-rise-robotics-retail/ 6 days ago - “The only thing stopping companies from making goods where they are is ... Robotics and automation in fashion can make production and labor costs ... “The apparel retail market is one of the most competitive industries in the ... Five Major Marketing Trends You Can Expect To Rise In Popularity ... www.forbes.com/.../five-major-marketing-trends-you-can-expect-to-rise-in-popularit... Feb 7, 2017 - As a branding expert, I'm often asked what marketing trends are going to ... capabilities -- from social to SEO to content production -- in-house. The rise of YouTube and video marketing – raconteur.net https://www.raconteur.net/business/create-a-channel-and-get-a-following Mar 12, 2015 - Video marketing, pioneered online by YouTube and coupled with the spread ... has put brands and their products in the palm of the consumer's hand. ... Smith, executive producer at digital video production company Tech TV. MYOKEM™ Brand Strategy and Production | TAG https://tagteam.agency/work/myokem-brand-strategy-and-production MYOKEM™ is cutting edge in their industry, per their brand mantra, “Defy Limitations. ... percent of sessions which means that the MYOKEM™ audience is on the rise. ... In order to engage their target market, TAG created a blog microsite and ... How Global Brands Compete - Harvard Business Review https://hbr.org/2004/09/how-global-brands-compete To maximize the value of global reach, companies must manage both. ... as technology, production, and organization but made sure product features, ... The forces that Levitt described didn't produce a homogeneous world market; ... The rise of a global culture doesn't mean that consumers share the same tastes or values.