| عنوان فارسی مقاله: |
جریان مخالف استراتژی بازاریابی اجتماعی: رویکرد یکپارچه بازاریابی رابطه ای |
| عنوان انگلیسی مقاله: |
Upstream social marketing strategy: An integrated marketing communications approach |
چکیده
جهت‌گیری مخالف بدون یک ابزار(پارو) ….. یا یک استراتژی
بازاریابی یکپارچه رابطه‌ای و طراحی بازاریابی اجتماعی
فعالیت‌های بازاریابی یکپارچه رابطه‌ای برای پاسخگویی
ابزارهای بازاریابی یکپارچه رابطه‌ای
تبلیغات
بازاریابی مستقیم
ترفیع فروش
روابط عمومی/MPR
بازاریابی اینترنتی /دیجیتال
فروش فردی
گام‌های پنچگانه برای استراتژی بازاریابی اجتماعی جریان بالا
مرحله اول: تعیین مخاطبین هدف دسته بالا
مرحله 2: تعیین مخاطبین هدف جنبی
مرحله سوم: گزینش کانال و یکپارچه‌سازی
مرحله 4: ایجاد پیام
مرحله پنجم: ارزیابی و کنترل
برقراری ارتباط با مخاطبین موج بالا
کلمات کلیدی :
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