| عنوان فارسی مقاله: | مدل سازی و ارزیابی وفاداری مشتری در شبکه های عصبی: شواهدی از شرکت های بیمه نوظهور |
| عنوان انگلیسی مقاله: | Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies |
چکیده
مقدمه
چارچوب نظری
سازمان های نوظهور/ پیدایش یافته
مفهوم بازاریابی رابطه ای
وفاداری مشتری و ابعاد آن
فاکتورهای موثر بر روی وفاداری مشتری
شبکه های عصبی مصنوعی
مدل مفهومی پژوهش
روش شناسی و نتایج
پایداری و روایی مقیاس ها و نمونه آماری
تجزیه و تحلیل داده ها با استفاده از رگرسیون خطی
تجزیه و تحلیل داده ها به کار گرفته شده در شبکه های عصبی
بحث
نتیجه گیری و پیشنهادات کاربردی
چشم اندازی برای پژوهش های آتی
کلمات کلیدی :
Proceedings of the 5th International Asia Conference on Industrial ... https://books.google.com/books?isbn=9462391009 Ershi Qi, Qin Su, Jiang Shen - 2015 - Business & Economics They use multiple linear regression and BP neural network to obtain higher predict precision than ... There are abundant methods evaluating customer loyalty. Innovations and Advances in Computer Sciences and Engineering https://books.google.com/books?isbn=904813658X Tarek Sobh - 2010 - Technology & Engineering Ranking the customers not just based on the likelihood of churn but according ... may represent a completely different way to accomplish the customer loyalty program. The traditional way to evaluate the customers is usually according to their ... FURTHER RESEARCH Predictive modeling using artificial neural networks can ... Evaluating Customer Satisfaction: Linguistic Reasoning by Fuzzy ... link.springer.com/chapter/10.1007/978-3-319-16211-9_10 by R Mashinchi - 2015 - Cited by 1 - Related articles Evaluating Customer Satisfaction: Linguistic Reasoning by Fuzzy Artificial Neural ... artificial neural networks (FANNs) to evaluate the level of customer satisfaction. ... Prediction customer satisfactory index (CSI) rich data computing with words ... Neural Networks in Business: Techniques and Applications https://books.google.com/books?isbn=1931777799 Kate A. Smith, Jatinder N. D. Gupta - 2002 - Computers Proceedings of the International Neural Network Conference, 1,412-415. ... Using neural nets to manage investments. ... Modeling the impact of service quality on customer loyalty and retention: A neural network approach. ... company performance evaluation: Linear discriminant analysis and neural network models. [PDF]A Neural Network based Approach for Predicting Customer Churn in ... https://pdfs.semanticscholar.org/573e/95abf14d5fab133c8aea8337ddfa9adf83e1.pdf by A Sharma - Cited by 48 - Related articles that neural network based approach can predict customer churn with accuracy more ... evaluate customers' potential life time value [1], to assess the risk that they will stop .... prioritize the retention effort based on profitability (life time value of ...