| عنوان فارسی مقاله: |
درک تاثیر رنگ برند (علامت تجاری) بر تصویر برند: یک رویکرد تفکیک ترجیح |
| عنوان انگلیسی مقاله: |
Understanding the impact of brand colour on brand image: A preference disaggregation approach |
چکیده
1. مقدمه
2. مختصات رنگ و فضاهای رنگ
3. روش های تفکیک ترجیح
3.1 روش UTASTAR
3.2 الگوریتم های شبه UTA ی غیر یکنواخت
4. روش پیشنهادی
4.1 تعریف نقاط کاراکتری
4.2 راه حل اولیه
4-3 بخش تکراری
4-4 مثالی تشریحی برای مقایسه با UTA-NM
5. رنگ و تصویر برند
5.1 شرح آزمایش و داده ها
5.2 نتایج عملی
6. نتیجه گیری و کار های آینده
کلمات کلیدی :
Brand Management - Five Ways Color Affects Brand Development ...www.marketingprofs.com/opinions/2014/.../five-ways-color-affects-brand-developme...Aug 18, 2014 - Brand Management - Color applied right to a product or an entity can be a highly ... Color leaves a lasting impact on memory and perception.Understanding the Impact of Brand Colour on Brand ... - ResearchGatehttps://www.researchgate.net/.../279313551_Understanding_the_Impact_of_Brand_Colo...What is the role that colour plays in perception of a brand by customers? How can we explore the cognitive role that colour plays in determining brand ...The Impact of Color in Advertising, Marketing, and Design | blur Group ...https://www.blurgroup.com/.../the-impact-of-colour-in-advertising-marketing-and-des...Oct 14, 2014 - Mixed with cold colors give an impression of modernity and novelty. Perfect for brands engaged in finance, consulting, architectonics and craft.Impact of color on marketing: Management Decision: Vol 44, No 6www.emeraldinsight.com/doi/abs/10.1108/00251740610673332by S Singh - 2006 - Cited by 284 - Related articlesColor is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About ...Color and Branding - Color Mattershttps://www.colormatters.com/color-and-marketing/color-and-brandingColor Design & Psychology for Branding-Brands & color are inextricably linked ... Consider the effects of color in the image of contemporary symbols below.People also askWhat colors mean in marketing?What is the psychology of color?What is the best color to use for advertising?What is the happiest color in the world?FeedbackSearches related to impact of brand colourpsychology of color in marketingwhat is color psychologycolor brandingpsychology of color in advertisingthe psychology of color in marketing and branding pdfcolors in advertisingbranding color schemespsychology of color pdf