عنوان فارسی مقاله: | اثر حمایت اجتماعی بر رضایت و رفتار شهروندی مصرف کننده در جوامع تجاری درون خطی: نقش تعدیل کننده منبع حمایتی |
عنوان انگلیسی مقاله: | Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source |
چکیده
1. مقدمه
2. زمینه مفهومی و فرضیه ها
2.1. CCB
2.2 . حمایت اجتماعی
2.3. مدل مفهومی
2.4. فرضیه ها
3. روش شناسی
3.1. جمع آوری داده
3.2. اندازه گیری
4. نتایج
4.1. مدل اندازه گیری
4.2. مدل ساختاری
4.3. تحلیل تعدیل کننده
5. بحث
6. نتایج، مفاهیم و محدودیت ها
تقدیر نامه ها
کلمات کلیدی :
Showing results for customer satisfaction and citizenship behavior in online brand Search instead for ustomer satisfaction and citizenship behavior in online brand Scholarly articles for customer satisfaction and citizenship behavior in online brand … employee job satisfaction and citizenship behavior - Varela González - Cited by 230 … organizational citizenship behavior on customer … - Barroso Castro - Cited by 283 The effects of customer satisfaction, relationship … - Gustafsson - Cited by 1363 Search Results Effect of social support on customer satisfaction and citizenship ... www.sciencedirect.com/science/article/pii/S0969698915301958 by DH Zhu - 2016 - Cited by 3 - Related articles Customers often join online brand communities to seek support from others ... on customer satisfaction and citizenship behavior in online brand communities: ... Effect of social support on customer satisfaction and citizenship ... https://www.researchgate.net/.../301761253_Effect_of_social_support_on_customer_sati... Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source on ResearchGate, ... [PDF]Effect of social support on customer satisfaction and citizenship ... iranarze.ir/wp-content/uploads/2017/04/6423-English-IranArze.pdf behavior in online brand communities: The moderating role of support source ... citizenship behavior through customer satisfaction with firms in online brand ...