عنوان فارسی مقاله: |
استفاده از هدایای ناپسندیده از دیدگاه رفتار مشتری |
| عنوان انگلیسی مقاله: |
The use of disliked gifts from a consumer behavior perspective |
چکیده
1.مقدمه
2.مروری بر منابع علمی و فرضیات
الف. فرضیات مرتبط با هدیه گیرنده
ب.فرضیات مرتبط با هدیه دهنده
ث. فرضیات مرتبط با رابطه هدیه دهنده و هدیه گیرنده
د.فرضیات مرتبط با هدیه
3.روش
4.یافته ها
5.تشریح مطالب و پیامدها
کلمات کلیدی :
Gift Giving: Consumer Motivation and the Gift Purchase Process by ...www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7086by C Goodwin - 1990 - Cited by 133 - Related articlesGift giving has been studied by a number of consumer behavior researchers. ..... return ("the dollar value depended on how well I knew and liked the person" or ...Gender, Culture, and Consumer Behaviorhttps://books.google.com/books?isbn=1136463488Cele C. Otnes, Linda Tuncay Zayer - 2012 - Business & EconomicsAdvances in Consumer Research, 21,.159–164. ... holiday.event Likeable.aspects Disliked.aspects Purpose.of.gifts/cards Reason.for. nonparticipation ... (tangible.and. intangible) Self.gifts Sex/intimacy Socializing.with.other.single. friends ...The Use Of Disliked Gifts From Consumer Behavior Perspectivebiblioteca.universia.net/...disliked-gifts...consumer-behavior.../6136... - Translate this pagethe use of disliked gifts from a consumer behavior perspective to use or not to use a disliked gift is a dilemma for recipients. their choice will aff.Consumer Behavior - Page 308 - Google Books Resulthttps://books.google.com/books?isbn=0538745401Frank Kardes, Maria Cronley, Thomas Cline - 2010 - Business & EconomicsSurprisingly, some parents are even giving it to their children as graduation gifts. ... We tend to dislike those who are dissimilar to us, and this finding has ...