| عنوان فارسی مقاله: | همترازی بین مدیریت ارتباط با مشتری و استراتژی IT: یک مدل تحقیقاتی پیشنهادی |
| عنوان انگلیسی مقاله: | THE ALIGNMENT BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND IT STRATEGY: A PROPOSED RESEARCH MODEL |
چکیده
مقدمه
پیشینه تحقیق
بررسی ادبیات
مفهوم مدیریت ارتباط با مشتری (CRM)
حالات CRM
راهبرد IT
عملکرد سازمانی
مدل تحقیقاتی
فرضیه ها
متغیرهای تعدیل کننده
محدودیت ها و رویکردهای تحقیق
کلمات کلیدی :
The alignment of customer relationship management (CRM) strategies ... scholar.sun.ac.za/handle/10019.1/50466 Translate this page by H Berhane Ogbamichael - 2005 ENGLISH ABSTRACT: Customer Relationship Management (CRM) systems are increasingly becoming strategic business imperatives to organizations. CRM, customer relationship management solutions, software, system ... www.businessballs.com › business/selling Customer Relationship Management concerns the relationship between the organization and its .... In this way, all efforts in the organization can be aligned to:. IT alignment strategies for customer relationship management dl.acm.org/citation.cfm?id=1985202 by A Sen - 2011 - Cited by 47 - Related articles Jun 1, 2011 - Even though the relationships between IT and business strategies have been extensively explored in the IT alignment literature, prior research ... [PDF]Customer Relationship Management (CRM) in ... - EconJournals.com https://www.econjournals.com/index.php/irmm/article/download/297/pdf by AA Mohammed - 2012 - Cited by 39 - Related articles between CRM dimensions and hotel performance, but also to explain the ..... actions to work towards the alignment of the firm with the environment and the ...