عنوان فارسی مقاله: | مدل دسته بندی مشتریان براساس ارزش سازی جهت تدوین استراتژی های بازاریابی |
عنوان انگلیسی مقاله: | Customer segmentation model based on value generation for marketing strategies formulation |
چکیده
1. مقدمه
2. مدل تقسیم بندی مشتریان
2.1 گام 1: مشخصات مشتری
2.2 گام 2: شناسایی فروش و پرداختهای صورت گرفته توسط مشتریان
2.3 گام 3: تعیین هزینههای نمایندگی در رابطه با مشتری
2.4 گام 4: محاسبه ارزش طول عمر مشتری
2.5 گام 5: محاسبه ارزش اکتسابی مشتری
2.6 گام 6: محاسبه گردش خرید مشتری
2.7 گام 7: طراحی نقشه خودسازمانده
3.موردی مطالعاتی برای یک شرکت صنعتی کشاورزی
4.نتیجه گیری
کلمات کلیدی :
Customer segmentation model based on value generation for ... www.scielo.org.co/scielo.php?pid=S0123-59232014000100005&script=sci... by AJ Cuadros - 2014 - Cited by 15 - Related articles ... Alvaro Julio and DOMINGUEZ, Victoria Eugenia. Customer segmentation model based on value generation for marketing strategies formulation. estud.gerenc. Customer segmentation model based on value generation for ... https://ideas.repec.org/a/col/000129/011444.html by ÁJ Cuadros - 2014 - Cited by 15 - Related articles When deciding in which segment to invest or how to distribute the marketing budget, ... model based on value generation for marketing strategies formulation ... Customer segmentation model based on value generation for ... econpapers.repec.org/RePEc:col:000129:011444 by ÁJ Cuadros - 2014 - Cited by 15 - Related articles Sep 24, 2016 - Customer segmentation model based on value generation for marketing strategies formulation. Álvaro Julio Cuadros ... Customer segmentation model based on value generation for ... - Scribd https://www.scribd.com/.../Customer-segmentation-model-based-on-value-generation-... Customer segmentation model based on value generation for marketing strategies formulation. Alvaro Julio Cuadros a,∗ , Victoria Eugenia Domínguez b a b. Customer segmentation model based on value generation ... - Redalyc www.redalyc.org/articulo.oa?id=21230585005 Translate this page by AJ Cuadros - 2014 - Cited by 15 - Related articles When deciding in which segment to invest or how to distribute the marketing budget, managers generally take risks in making decisions without considering the. [PDF]Customer segmentation model based on value generation for ... iranarze.ir/wp-content/uploads/2017/01/6011-English-IranArze.pdf Mar 11, 2014 - marketing strategies formulation ... lation of customer lifetime value, the current value, and client loyalty, and then the building of client seg-.