| عنوان فارسی مقاله: |
رابطه بین تصویر مرکز خرید و همگنی (تجانس) بر رفتار مشتری: مطالعه موردی اندونزی |
| عنوان انگلیسی مقاله: |
The relationship between shopping mall image and congruity on customer behaviour: Evidence from Indonesia |
چکیده
مقدمه
پیشینه تحقیق
روششناسی
نتایج و تحلیلها
تحلیل توصیفی
ارزیابی/ تخمین مدل
بحث و نتیجهگیری
سپاسگزاری
کلمات کلیدی :
The Impact of Mall Image on Store Perceptions - InformeDesignwww.informedesign.org/Rs_detail/rsId/3503However, research is not clear on whether a shopping mall is perceived to have ... Upscale malls were more likely to create self-congruity than downscale malls. ... The relationship between mall image and socio-economic status significantly ...Ideas in Marketing: Finding the New and Polishing the Old: ...https://books.google.com/books?isbn=3319109510Krzysztof Kubacki - 2014 - Business & EconomicsFor each playlist half of the songs have BPM values between 85 and 125, 25 songs have BPM ... The two playlists were balanced in relation to melody, tone, vocals, ... The experiment was conducted in a large, urban shopping mall in Italy during the ... The questionnaire focused on mall image, affective states, mall attitude, ...This Event is Me! - the Journal of Advertising Researchwww.journalofadvertisingresearch.com/content/49/3/271.full-text.pdftheory-based model explaining the role of mall shoppers' self-congruity on the effectiveness of ... role of event self-congruity on retail sponsorship ..... Strength of relationship impacts the image and transfers strength and direction. .... In the social sponsorship domain, shows difference between native fit and created fit.