| عنوان فارسی مقاله: | شخصیت و رفتار مصرف کننده: یک مرور |
| عنوان انگلیسی مقاله: | Personality and Consumer Behaviour: A Review |
چکیده
1. مقدمه
2. تعریف شخصیت
3. نظریه‌های شخصیت
3.1 نظریه‌ی روان پویایی
3.1.1 نظریه‌ی روانکاوی
3.1.2 نظریه‌ی نئئوفرویدی
3.2 نظریه‌ی صفت
3.3 نظریه‌های رفتاری
3.4 نظریه‌های انسان گرایانه
3.5 نظریه‌های اجتماعی شناختی
4. ماهیت شخصیت
5. ارتباط بین شخصیت و رفتار مصرف کننده
6. نتیجه گیری
کلمات کلیدی :
Personality and Consumer Behavior: an Operational Approach by ... https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=11628 by PJ Albanese - 1993 - Cited by 23 - Related articles The literature review on personality and consumer behavior can be broken down into the Dark Ages and the Renaissance. The Dark Ages refer to the negative ... [PDF]Personality and Consumer Behaviour: A Review - Iiste . Org www.iiste.org/Journals/index.php/EJBM/article/viewFile/23192/23751 correlation between personality and consumer behaviour recorded by some researchers is due mainly to their failure to approach their studies outside the ... Personality and consumer behaviour | Valentina A - Academia.edu www.academia.edu/9473006/Personality_and_consumer_behaviour Personality and Consumer Behavior Overview 1. Personality reflects consumers' inner differences. 2. Freudian, Neo-Freudian, and Trait Theories are used to ... Searches related to Personality and Consumer Behaviour personality and consumer behaviour ppt personality and consumer behaviour pdf how does personality affect consumer behaviour personality and consumer behaviour examples consumer personality types personality in consumer behaviour slideshare personality and consumer behaviour ppt schiffman impact of personality on consumer behaviour