عنوان فارسی مقاله: | اولویت بندی عوامل موثر بر مشتریان بانک با استفاده از مدل کانو و فرآیند تحلیل سلسله مراتبی |
عنوان انگلیسی مقاله: | Prioritizing Factors Affecting Bank Customers Using Kano Model and Analytical Hierarchy Process |
چکیده
مقدمه
مرور ادبیات
مدل کانو
فرآیند سلسله مراتبی
روش شناسی
نتیجهگیری
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