| عنوان فارسی مقاله: | بررسی تحولات اخیر در پژوهش بازاریابی خدمات |
| عنوان انگلیسی مقاله: | Examining the recent developments in services marketing research |
کلمات کلیدی :
Examining the recent developments in services marketing research ... link.springer.com/article/10.1007/s12642-012-0075-1 by M Bruhn - 2012 - Cited by 4 - Related articles The findings of the first question report on recent developments in services marketing research since 2000, culminating in its current status as an established ... Examining the recent developments in services marketing research ... edoc.unibas.ch/24683/ by M Bruhn - 2012 - Cited by 4 - Related articles Mar 1, 2013 - Bruhn, Manfred and Mayer-Vorfelder, Matthias and Maier, Alexander. (2012) Examining the recent developments in services marketing ... Service(s) Marketing Research: Developments and Directions - Baron ... onlinelibrary.wiley.com/doi/10.1111/ijmr.12014/abstract by S Baron - 2014 - Cited by 42 - Related articles Apr 25, 2013 - Service(s) Marketing Research: Developments and Directions ... The paper summarizes current research in this domain, which coalesces ... Service(s) Marketing Research: Developments and Directions - SSRN https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=2422658 by S Baron - 2014 - Cited by 42 - Related articles summarizes current research in this domain, which coalesces around three broad perspectives, namely, the service-dominant logic of marketing, technology and ... The Top 5 Market Research Trends of 2015 - FlexMR https://www.flexmr.net/blog/marketing-strategy/.../market-research-trends-2015.aspx Jun 29, 2015 - At FlexMR, we pride ourselves on innovation and strive to offer the latest market research technology to our clients. Over the course of the past ... The Top 20 Emerging Methods In Market Research – A GRIT Sneak ... www.greenbookblog.org/.../the-top-20-emerging-methods-in-market-research-a-grit-... Sep 29, 2014 - In evaluating the current picture and changes from the previous year it should be noted that two new research methods have been added to the ... Six Market Research Trends For 2016 | GreenBook www.greenbookblog.org/2015/12/17/six-market-research-trends-for-2016/ Dec 17, 2015 - These types of advertisements require us to rethink current models of ad ... Big Data represents an enormous challenge for market research, ... P a g e Report On "Recent Development of Service Marketing ... www.academia.edu/.../P_a_g_e_Report_On_Recent_Development_of_Service_Marke... 1 | P a g e Report On “Recent Development of Service Marketing .... and marketing research firms. o Less likely to spend much on marketing in terms of ... 5 Professional Services Marketing Trends to Watch in 2016 | Hinge ... https://hingemarketing.com/.../5-professional-services-marketing-trends-to-watch-in-2... Jan 11, 2016 - There is a new number on the calendar—2016. ... Here is my take on marketing trends in professional services for the coming year. ... We reported on research at the beginning of 2015 that showed almost half of firms ... [PDF]Services Marketing in the Hospitality Economy: An exploratory study ageconsearch.umn.edu/bitstream/10043/1/sp06ki04.pdf by FC Kitsios - 2006 - Cited by 14 - Related articles interest among marketing researchers regarding the role of innovation in gaining ... the limited literature on new service development (NSD) remains fragmented ...