| عنوان فارسی مقاله: |
مدل های مبتنی بر فاکتور شخصیت برند |
| عنوان انگلیسی مقاله: |
Brand personality factor based models: A critical review |
چکیده
1 – مقدمه
2 – پنج مدل فاکتور ( FFM) شخصیت انسان
3 – مدل پنج فاکتور شخصیت برند ( BPFF M)
4- دیگر مدل های فاکتور شخصیت برند
5- مشکلات همراه با سنجش های مبتنی بر فاکتور شخصیت برند
5-1 مشکل سردرگمی رده
5-2 مشکل تطبیق حوزه
6 – بحث
7 – نتیجه گیری ها
کلمات کلیدی :
Creating Marketing Magic and Innovative Future Marketing Trends: ...https://books.google.com/books?isbn=3319455966Maximilian Stieler - 2017 - Business & EconomicsKaisa Lund Abstract Brand personality has become an increasingly ... However, questions have been raised about the validity of current factor-based models.Driving Customer Appeal Through the Use of Emotional Brandinghttps://books.google.com/books?isbn=1522529225Garg, Ruchi, Chhikara, Ritu, Panda, Tapan Kumar - 2017 - Business & EconomicsBrand Personality Models Creating a consistent brand personality is only possible ... models have been developed for proper identification of brand personality traits. ... relationship-based model, functional benefits representation model, brand ...[PDF]Brand Personality Tables and Figures - Michigan Ross - University of ...webuser.bus.umich.edu/plenk/Brand%20Personality.pdfby R Batra - Cited by 34 - Related articlesnow based on Aaker's scale” (Azoulay and Kapferer 2003, p. 144), though ..... The brand personality items follow a factor model that has a hierarchical structure.