پخش زنده جام جهانی
1396/07/10 @ 20:21

وجهه شرکتی از طریق برنامه بازاریابی اجتماعی - مقاله ترجمه شده

عنوان فارسی مقاله:

ایجاد وجهه شرکتی از طریق برنامه های بازاریابی اجتماعی

عنوان انگلیسی مقاله:

Building corporate image through societal marketing programs

  • فهرست مطالب:

مرور بر ادبیات
مدل مقدماتی
مرحله 1 (تحقیقات اکتشافی)
مرحله 2 ( تحقیقات توصیفی)
بحث و نتایج
مفاهیم مدیریتی
محدودیت ها و تحقیقات آتی


کلمات کلیدی :

Societal marketing concept and spirituality in the workplace theory ...www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512011000100007by AF Vasconcelos - ‎2011 - ‎Cited by 6 - ‎Related articlesKotler (1997), in turn, refined the societal marketing concept (SMC, KOTLER, 1972) by ...... L. "Building corporate image through societal marketing programs".[PDF]survey the effects of societal marketing on building ... - SAUSSUREAsaussurea.org/wp-content/uploads/2015/06/Sauss-March-13-2015.pdfby MH Beni - ‎Related articlespresent study is to analyze the influence of societal marketing programs on the ... customers of Iran Khodro in Khouzestan and the data is collected through field ...[PDF]Building Brand Equity Through Corporate Societal Marketingciteseerx.ist.psu.edu/viewdoc/download?doi= S Hoeffler - ‎Cited by 830 - ‎Related articlesMarketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the authors describe six means by which ...