| عنوان فارسی مقاله: |
نقش منافع و شفافیت در شکل دادن به ارزش درک شده سبز مصرف کنندگان، ارتباط سلف برند و وفاداری به نام تجاری |
| عنوان انگلیسی مقاله: |
The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty |
1.مقدمه
2.پیشینه تحقیق و توسعه چارچوب مفهومی
3 . روش تحقیق
4. نتایج
5. بحث و پیامدها
6. محدودیت ها و تحقیقات آینده
کلمات کلیدی :
Celebrity endorsement, self-brand connection and consumer-based ...www.emeraldinsight.com/doi/abs/10.1108/JPBM-10-2014-0722by A Dwivedi - 2015 - Cited by 20 - Related articlesSecond, self-brand connection partly mediates the effect of endorser credibility on endorsed brand equity, supporting an indirect mechanism ... Originality/value.Self-brand - Wikipediahttps://en.wikipedia.org/wiki/Self-brandThroughout the long history of consumer research, there has been much interest regarding how ... Thereby, the value of a brand also depends of its ability to help consumer to build and create self-concept. .... In the process of consumer socialization, self-brand connections develop throughout childhood as a result of ...The role of benefits and transparency in shaping consumers' green ...www.sciencedirect.com/science/article/pii/S0969698916303563by J Lin - 2017 - Cited by 2 - Related articlesDec 28, 2016 - The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty. Jialing Lin ...