عنوان فارسی مقاله: | بررسی تاثیر ارزش های فرهنگی روی برتری برند در بازار مد تهران |
عنوان انگلیسی مقاله: | An Examination of the Impact of Cultural Values on Brand Preferences in Tehran’s Fashion Market |
چکیده
مقدمه
ادبیات تحقیق
ترجیحات/رجحان برند
هویت برند
فرضیهها و مدل مفهومی تحقیق
روششناسی
نمونه آماری و جمعآوری داده ها
شاخص ارزیابی برای ارزشهای فرهنگی
شاخص ارزیابی ویژگیهای برند
تحلیل داده ها
پایایی و روایی شاخصها
آزمون فرضیهها
رابطه بین متغیرهای جمعیت شناختی و ابعاد برتری برند
بحث و استدلال
نتیجهگیری و پیشنهادات
قلمرو پژوهشی آینده
کلمات کلیدی :
The Impact of Cultural Factors on the Consumer ... - Semantic Scholar https://pdfs.semanticscholar.org/dc04/79d88ba48b13fd3991dd812557f49c57fad8.pdf by Y DURMAZ - 2003 - Cited by 28 - Related articles This study investigates how cultural factors affect consumer behaviors in Turkey with ... order to define their influence has become necessary to examine the factors that remain. ... Culture is the complex of beliefs of human societies, their roles, their ... characteristics of the sub-culture in creating the marketing mix price, brand ... [PDF]Examining the Reflection of Culture in Advertising - University of Vaasa www.uva.fi/materiaali/pdf/isbn_978-952-476-709-5.pdf very limited attention in explaining the impact of culture on advertising. ... The results of thesis suggest that Hofstede's cultural values of individualism, uncertainty ...... global brands is based on old and anecdotal evidence (De Mooij & Hofstede. Cultural values in international advertising: An examination of familial ... onlinelibrary.wiley.com/.../(SICI)1520-6793(199703)14:2%3C99::AID-MAR1%3E3.... by GD Gregory - 1997 - Cited by 154 - Related articles Cultural values in international advertising: An examination of familial norms and ... in collectivist values (e.g., familial norms and roles) may affect attitudes and ... the effects of cultural values, materialism and religiosity on ... etd.uum.edu.my/5693/2/s91671_02.pdf by WN Ayu - 2015 - Related articles EXAMINING THE EFFECT OF CULTURE, MATEMALISP4 AND. : EUGDSITY .... Keywords: Conspicuous Consumption, Cultural Values, Luxury Brands, Material. Encyclopedia of applied psychology: A-E https://books.google.com/books?isbn=0126574103 Charles Donald Spielberger - 2004 - Psychology, Applied For example, in one study of Indian consumers, brands perceived as having nonlocal ... Rather than reflecting existing cultural values, advertising content in those ... Parallel effects of culture and self-construal (independent vs interdependent) have ... Activating culture through persuasion appeals: An examination of the ...