| عنوان فارسی مقاله: | از مدیریت برند داخلی تا رفتارهای شهروندی سازمانی: شواهد و قرائن برگرفته از کارمندان اصلی در صنعت هتل |
| عنوان انگلیسی مقاله: | From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry |
چکیده
1. مقدمه
2. مدیریت برند داخلی
3. چهارچوب مفهومی و رشد نظریه
3.1. تاثیر IBM روی دست یابی به اهداف سازمانی
3.2 تاثیر IBM و دستیابی به هدف سازمانی روی تعهد شغلی
3.2. تاثیر دستیابی به هدف سازمانی و تعهد شغلی روی رفتار شهروندی سازمانی
4. متدشناسی
4.1 جمع آوری داده
4.2. سنجش های متغیر
4.3 ارزیابی بایس روش معمول
5. آنالیز و نتایج
5.1. آنالیز مدل سنجشی
5.2 آنالیز مدل ساختاری
5.3 . آنالیز پست هاک تاثیرات غیر مستقیم
6. نتایج، محدودیت ها، و تحقیق دیگر
کلمات کلیدی :
Keeping Front Line Employees: Solutions for every ... - Hotel Executive hotelexecutive.com/.../keeping-front-line-employees-solutions-for-every-hoteliers-big... The majority, without hesitation, answer "Employee turnover in my front line: ... When hotels do not provide this development, the consequences are sometimes ... [PDF]Empowerment of Front-line Employees in the Hotel ... - ResearchGate https://www.researchgate.net/...Front-line_Employees...Hotels.../Empowerment-of-Fro... Hotel Bangi-Putrajaya, Selangor, 27 - 28 Julai 2016. Empowerment of Front-line Employees in the Hospitality Industry: A Survey of Three Five –Star Hotels in ... Listen to Your Frontline Employees - Harvard Business Review https://hbr.org/2012/04/listen-to-your-frontline-emplo.html Apr 4, 2012 - During a recent hotel stay I was reminded of these limits by a shower that splashed ... These frontline workers tend to sit at the lower end of the ... [PDF]Empowerment Of Front-Line Employees: A Case Study Of The Hotel ... ir.unimas.my/.../Empowerment%20of%20front-line%20employees%20%20a%20case... by NRK Pillai - 1999 Manager and staff of the hotel in Kuching who were involved in the pilot study; ... 3.3.2Section B : Perception of front-line employees toward empowerment. The Frontline Controls the Bottom Line - Hospitality Management www.hospitalitymanagement.com/the-frontline-controls-the-bottom-line/ This is true throughout the hospitality industry despite the setting – restaurants, hotels, bars or any other venue where frontline employees are entrusted with the ... Searches related to frontline employees in the hotel employment issues in hospitality industry frontline staff definition staffing issues in hospitality industry high staff turnover in hospitality industry common problems in hotel and restaurant management problems faced by hotel industry hotel management problems and solutions