| عنوان فارسی مقاله: | به کارگیری شخصیت برند در راستای advergames (تبلیغات در بازی ها): تاثیر ویژگی های شرکت روی ویژگیadvergames |
| عنوان انگلیسی مقاله: |
An application of brand personality to advergames: The effect of company attributes on advergame personality |
چکیده
مقدمه
پیشینه پژوهش/مبانی نظری
بازی جنگی به‌عنوان یک تفریح هدف‌گذاری شده
ویژگی‌های برند و ارتباط برند
ویژگی‌های تعریف‌شده در بازی‌های جنگی
روش‌شناسی
ابعاد شخصیتی بازی‌های جنگی
اولین مرحله: ایجاد و پالایش ویژگی‌های شخصیتی
مرحله دوم: تحلیل عامل اکتشافی ویژگی‌های شخصیتی بازی‌های جنگی
تحلیل عاملی تأییدی بازی‌های جنگی
کلمات کلیدی :
An application of brand personality to advergames ... - Semantic Scholarhttps://www.semanticscholar.org/.../An-application-of-brand-personality-to-advergam...Semantic Scholar extracted view of "An application of brand personality to advergames: The effect of company attributes on advergame personality" by Heejun ...[PDF]The Use of Mobile Advergame as Brand Communication Tool: Case ...files.aiscience.org/journal/article/pdf/70210051.pdfby S Gura - 2016 - Cited by 3 - Related articlesApr 5, 2016 - advergame with all its characteristics, manages to affect the brand recognition and ... Lego and Nabisco, which apply international marketing.Brand personality: Exploring the potential to move from factor ...onlinelibrary.wiley.com/doi/10.1002/mar.20122/abstractby JC Sweeney - 2006 - Cited by 168 - Related articlesJun 28, 2006 - Abstract. With the proliferation of products and brands in the marketplace, brand personality has emerged as an important means of brand ...Advances in Advertising Research (Vol. 2): Breaking New Ground in ...https://books.google.com/books?isbn=3834968544Shintaro Okazaki - 2011 - Business & EconomicsLike persuasive games in education (Bogost, 2007), advergames employ a lot ... the Messages in an Advergame: The Effects on Brand Personality Perception.The Psychology of Entertainment Media: Blurring the Lines Between ...https://books.google.com/books?isbn=1136809341L. J. Shrum - 2012 - PsychologyPerhaps a standard explicit disclosure could be enacted for advergames or ... of the messages in an advergame: The effects on brand personality perception.Advertising and Society: An Introduction - Google Books Resulthttps://books.google.com/books?isbn=1118587626Carol J. Pardun - 2013 - Business & EconomicsEffects of 3D virtual haptics force feedback on brand personality perception: The mediating role of physical ... Leading national advertisers' uses of advergames.[PDF]Evaluating Game-Brand Congruity and Flow on Brand Personality by ...www.iserjournals.com/journals/eurasia/download/10.12973/eurasia.2017.00706awere incongruent with the content of the game positively influenced brand personality. Gamers who exhibited high flow in the advergame gave positive feedback ...