عنوان فارسی مقاله: | روابط و بازاریابی رابطه مند: رویکرد میان رشته ای |
عنوان انگلیسی مقاله: | Relationships and Relationship Marketing: An Interdisciplinary Perspective |
مقدمه
روابط و بازاریابی رابطه مند: مروری کوتاه بر نوشته ها
پیش زمینه
رویکرد خرید و بازاریابی بین المللی به روابط کسب و کار
رویکرد مکتب نوردیک به روابط خدمات
فن آوری اطلاعات، مدیریت رابطه مندی مشتری و رویکرد انفرادی به بازاریابی پایگاه داده
تدوین مسئله و طرح تحقیق
تدوین برنامه
چارچوب تحقیق
روش شناسی
اثرگذاری های مد نظر تحقیق
نتیجه گیری
کلمات کلیدی :
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