| عنوان فارسی مقاله: | ارتباطات استراتژیک بازاریابی در صنعت گردشگری زیارتی |
| عنوان انگلیسی مقاله: | Strategic Marketing Communication in Pilgrimage Tourism |
چکیده
1. مقدمه
2. نظریه
1-2 گردشگری، مذهب و سفر زیارتی
2-2 ارتباط استراتژیک در گردشگری
3. روش شناسی
4. نتیجه
5. بحث و نتیجه گیری
6. نتیجه گیری
7. تقدیر و تشکر
کلمات کلیدی :
Driving Tourism through Creative Destinations and Activities https://books.google.com/books?isbn=1522520171 Kirá?ová, Alžbeta - 2016 - Business & Economics Chapter 11: This chapter addresses on coopetition among tourism destinations ... a powerful marketing communication tool in religious and pilgrimage tourism. Religious Tourism and Pilgrimage Festivals Management: An ... https://books.google.com/books?isbn=1845932250 Razaq Raj, Nigel D. Morpeth - 2007 - Business & Economics There is also an opportunity of 'packaged' pilgrimages to multiple sites, which ... a very important content of almost every related marketing communication is the ... [PDF]MARKETING STRATEGY FOR SPRITUAL TOURISM IN INDIA - IJMRA www.ijmra.us/project%20doc/IJMT_APRIL2012/IJMRA-MT1181.pdf by H Phukan - Cited by 12 - Related articles Research publications on spiritual / pilgrimage tourism appeared in five .... communicate and coordinate their processes and activities in a more mature manner. [PDF]Innovative use of marketing communication tools in promoting ... www.ejst.tuiasi.ro/Files/56/21_Zauskova_et_al.pdf by A Zaušková - 2016 - Related articles The submitted paper deals with the religious tourism while using innovative marketing communication tools in promotion. The first chapter presents theoretical ...