| عنوان فارسی مقاله: | تجارت و بازاریابی صنعتی چیست ؟ |
| عنوان انگلیسی مقاله: | What Is Business And Industrial Marketing? |
مقدمه
تعاریف
رویکردهای مختلف
ویژگی های بازاریابی صنعتی
انگیز‌‌ه‌های خرید منطقی
روابط خرید پایدار (روابط بلند مدت)
تأثیرات خریدهای متعدد
سیستم طبقه بندی محصولات
استراتژی های بازاریابی
بازاریابی صنعتی چیست؟
نتیجه گیری
کلمات کلیدی :
Emerald | Journal of Business & Industrial Marketing information www.emeraldgrouppublishing.com/products/journals/journals.htm?id=jbim Journal of Business and Industrial Marketing provides new ideas concerning business-to-business marketing, the journal offers lively, often controversial ... Business and Industry .:. Sustainable Development Knowledge Platform https://sustainabledevelopment.un.org/majorgroups/businessandindustry We support national regulatory and policy frameworks that enable business and industry to advance sustainable development initiatives, taking into account the ... Value in business and industrial marketing: Past, present, and future www.sciencedirect.com/science/article/pii/S0019850111002434 by A Lindgreen - 2012 - Cited by 114 - Related articles Dec 15, 2011 - This article offers an overview of research on the 'value' that businesses and industrial marketers analyze, create, and deliver. First, value ... Searches related to business And Industrial industrial business examples industrial business definition journal of business & industrial marketing impact factor industrial business ideas industrial marketing management journal journal of business to business marketing business and industrial marketing journal of business to business marketing impact factor